This past Friday, as the sports world prepared for the start of another exciting college football season, the attorneys for O'Bannon and other plaintiffs, sought to have their case certified as a class action. Additionally, based on information they have obtained during discovery, the plaintiffs now contend that the money derived from television, video games and other products that use athletes' names, images and likenesses be shared with players.
The lawyers "do not seek compensation to be paid to current student-athletes while they maintain their eligibility" but rather "that monies generated by the licensing and sale of class members' names, images and likenesses can be held in trust" until their college careers are over.
Make no mistake, the reverberations of this strategy in the United States District Court in California could radically alter college athletics forever.
[With news this big, I am certain that there will be detailed and thoughtful analyses coming soon from others....perhaps from "our own" Michael McCann....]
[With news this big, I am certain that there will be detailed and thoughtful analyses coming soon from others....perhaps from "our own" Michael McCann....]
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