Sports Illustrated readers are used to seeing beautiful, iconic images in the storied legacy magazine — they’re just not used to seeing those shots come in Instagram form.
That all changes this week with the publication’s July 23, 2012, issue, which hits newsstands Wednesday.
Sports Illustrated commissioned a series of shots from contributing photographer Brad Mangin, which will appear in a six-page feature in the magazine’s Leading Off section (those are the first and second pages, above). Leading Off traditionally features notable photos from around the sports world, but this is the first time inSports Illustrated history the magazine has printed images that were processed using Instagram.
Mangin spent the past few months shooting with his iPhone 4S at spring training and major league ballparks in the West, then posting the resulting photos to his own Instagram feed (@bmangin) as well as Sports Illustrated‘s (@SportsIllustrated). Terry McDonell, editor of the Time Inc. Sports Group, says that putting some of those images in the physical magazine was a decision born out of social networking’s impact on media and journalism.
“This week’s Leading Off reflects the ‘socialization’ of photojournalism,” McDonell told Mashable in an email. “Great pictures, with intimate access to the MLB, shared with Instagram.”
Instagram is becoming a more prominent tool in the sports world at large, too. Major League Baseball recently launched an Instagram hub of sorts, and teams and athletes from other leagues are increasingly using the network as well. Amy Cole, who comprises the billion-dollar-startup-that-could’s business operations department, told Mashable in an email that Instagram is “excited” to see teams and leagues adopting the service with more frequency.
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